Some time ago I subscribed to eMusic.com for a number of reasons. Firstly, no matter how much I like my old favourites I crave the novelty of listening to music I haven’t heard before.
Secondly, I have completely and utterly lost the habit of buying CDs and I’d hardly know what to do with one once I got it. Thirdly, I can’t really be bothered with the hassle of finding and downloading music illegally. (RIP Oink, I miss you and your universal catalogue of well-ripped and properly tagged music.)
Fourthly, and in some ways most importantly to me when it came to actually signing up and paying money, eMusic did it right. The music you download from them is unencumbered moderately high-quality MP3s. No silly Apple or Microsoft enabled controls on what you could do with it or where you could listen to it.
I enjoyed using the service and got some good music to listen to (we’ll ignore the album of death-metal I downloaded by accident). But last year it didn’t seem worth it to me any more as I had no income and no decent internet connection, so I let my subscription lapse.
But eMusic is cunning and every so often they’d send me a little reminder email, “Come back! We has musics! Join us!” And then they got even more enticing and offered me 75 bonus downloads if I signed up again – so I did.
But there’s a new twist on the old service. eMusic’s catalogue was always a bit patchy and it was often a case of finding something good to download rather than going there with a particular artist or album in mind. But now it’s got even harder as:
We’re sorry. This album is unavailable for download in your country (New Zealand) at this time. We apologize for any inconvenience this may cause.
Even worse, eMusic is sending me titillating emails that are promoting the very albums that I’m not allowed to download!
Yes, the music industry is back to its old tricks of trying to impose their will on their customers, saying that they’d rather not take our money so that their “product/marketing geniuses” can continue to play their consumer segmentation games.
I thought they’d learnt, that the invisible hand of the marketplace had given them a good slapping around and that they had resolved to not be so stupid any more. Apparently I was wrong and we’re going to have to go through another round of watching the music industry indulge in self-destructive behaviour. Maybe one day they’ll finally get it and they’ll actually make it easy for me to give them money in exchange for music.