Tag Archive for "advertising"

Green Cab Followup

I wrote to Green Cabs and asked them what they thought about the “0 SMOG” license plate. This is the response I received from Callum Brown (Managing Director):

I think it is a statement about the world the driver wants to live in as opposed to an advertisement about Green Cabs..

Possibly true but I still believe that it is misleading. On the other hand, I also think it’s not worth getting upset about and I have no intention of doing anything further about it.

Lying Green Cabs

I quite like the new Green Cabs that are zipping around Wellington these days. They’re green in colour and use only the Toyota Prius, a hybrid petrol/electric car that is arguably more environmentally friendly than most other cars. Indeed, I seem to recall reading that Priuses do particularly well in stop-go city traffic where taxis spend most of their time. It all seems like a good idea for a business and I wish them well.

However, I do have a problem in that one of the Green Taxis has the license plate “0 SMOG”. While Toyota Priuses produce less emissions than most other cars, they still rely on a petrol engine and they still pump out various emissions, some of which contribute to smog.

I think we can safely assume that the presence of the plate is trying to imply that the taxi in question produces no smog rather than it just being a political exhortation. So, does this mean that the taxi driver is guilty of false advertising?

P.S. I hate it when manufacturers choose product names that are hard to refer to in the plural. I eventually ended up with Priuses because it sounded the best.