Archive for the Business Category

Vodafone Again

In an earlier post I complained about Vodafone’s rapacious pricing of casual data rates ($11000 per GB).

Now in the comments at this post from Rob Drury we get the Vodafone PR guy Paul Brislen boasting that “The front page of Stuff alone would cost a fortune to open…”

So, he’s using his company’s unconscionable pricing model to justify providing their own limited walled garden (Vodafone Live) that they just happen to make lots of money with.

They really do have no shame.


Vodafone charges $60/month for a mobile data plan with 1GB of traffic. However, if you use data without having a plan (as any modern phone can) they charge $11.25/MB. Therefore 1GB of traffic will cost you approximately $11,000.

That’s the same 1GB of traffic for either $60 or $11,000.

I do not believe that there is any possible justification for such a huge discrepancy in these prices. It’s merely Vodafone acting in a rapacious manner in an attempt to maximise profits extracted from those who don’t fully understand what they’re doing with their shiny new phones.